Written by Kimberley Startup | April 11, 2014
Online recruitment in 2013 is evolving and growing stronger and becoming more competitive than ever. Whether big or small, few companies nowadays are not alert to the importance of social media in today’s business world, especially in the recruitment process. The more traditional-feeling online jobs boards are still attracting the ambitious, self driven job seekers; however, they are exploring other forms of job seeking, such as search engines and social media sites like Facebook and Twitter. Webrecruit Ireland (www.webrecruit.ie) prides itself on its social media expertise and continuously looks at common mistakes companies make when recruiting via social media.
Failing to engage prospective recruits.
To succeed and create a healthy combination between social media and staff recruitment, “build it and they will come” is certainly not a suitable strategy on staff recruitment via social media and how simplistic it could be. Attracting and driving new applicants to your company’s online career pages is something you have to be highly proactive in order to deem it a success. To ensure your page is current and fresh, introducing relevant and creative content to those pages – whether in the form of written content, images or videos. Interaction and communication with target recruits of your brand is essential in encouraging them to share content with others or communicating with your organisation directly, if you are to sustain their interest.
Existing Staff – why make life difficult when you already have a social media footprint through your employees.
Being adventurous with your social media recruitment advertising is what will set you apart from the competition and is something that should be fully embraced. It could be just as easy to stick with your extensive network of employees who can lead by example with their enthusiastic and approachable attitude for your company. Yet so many organisations, big and small are afraid of taking these calculated risks. Realistically, the biggest risk is often associated by not using your existing staff to accumulate referrals. This helps you source candidates that are more faithful and a better cultural fit to your organisation.
Webrecruit Ireland (www.webrecruit.ie) offers regular insight on the use of social posts on recruiting staff or improving your workplace via the use of Facebook, Twitter and other social media sites.