Written by Sophie Down | July 29, 2015
The right person is out there, but the hard part is finding them. Traditional recruitment advertising can be costly and slow, and can stop your business from growing at the pace you would like it to. This is where the benefits of targeted online recruitment advertising comes into play.
The aim of all businesses is to recruit staff successfully and quickly. Effective online recruitment advertising is the tool to help you achieve this result, ensuring that you are generating the right candidates for your company.
Webrecruit Ireland looks at the range of advantages that online recruitment advertising can deliver, and how they can help your company to achieve greater results.
(If you are interested in learning how Webrecruit Ireland partnered with client Douglas & Grahame to attract, manage and recruit top talent, download our guide).
1. Wider Reach
If you’re using a recruitment agency, you may be limiting yourself to just one channel. Managing your own online recruitment advertising means you have the benefit of gaining exposure to a huge range of job seekers.
Let’s put it into perspective: a recruitment agency will have its own network (or ‘black book’ of contacts) and may use a couple of job boards themselves to source talent for you, However, they lack the buying power to use a range of online resources to give you a breadth of exposure.
By using a number of advertising sources, such as the job boards, Indeed (the site that pops up at the top when you conduct a search using Google) or LinkedIn, you’re able to increase your chances of your advert being in the right place at the right time – in environments ripe with active jobseekers.
Of course, it will depend on the type of job you are attempting to fill, but another huge advantage is that online advertising is flexible – it gives you the ability to chop and change the resources you are using to gain a wider breadth of people coming through. The better use of resources and the wider the reach, the more chance you have of finding the right people.
2. Better Reporting
If you want to know where your best talent is coming from and make more informed recruitment decisions, it’s best to report on your hiring processes. Reporting means obtaining key data and insights which allow you to monitor the progress of your recruitment campaigns.
Recruitment advertising enables you to use metrics such as application by device, source of application and source of interviewed and placed candidates. This provides you with the information you need to know regarding where the best applicants are coming from. (You can get this info from the job boards themselves or through your recruitment solutions provider)
In turn, the strategies you use to source and attract candidates will develop to find the right people, faster. Find out more in our blog, 4 Recruitment Metrics You Need to Know.
3. Faster Hiring
The time it takes you to hire a new candidate should be at the forefront of how you analyse your recruitment processes.
The more effective your recruitment advertising, the quicker you can attract candidates to your job vacancies. This results in a reduced time-to-hire, allowing you to continue to build your team and develop your business. There are many ways online advertising can help you to attract good candidates quickly – for example, how you write your advert to ensure it is found by active candidates, what time of day you post your vacancy – the list is endless.
If you’re unsure how to put together an effective job advert, check out the following blog to aid your attraction strategy; What Every Job Advert Needs.
4. More for Your Money
Online advertising compared to traditional advertising has the added benefit of getting you more for your money, and candidates are able to view and apply for your roles 24 hours a day, 7 days a week.
Elements such as branded job advertisements and targeted jobseekers are only a couple of features of what job boards can offer in the way of online recruitment, and when compared to the cost of print advertising, it’s clear where the financial advantages lie.
5. It’s Easy to Use
Vacancies can be added to a site so your jobs are advertised quickly, and you can start to receive applications as soon as possible. All you need is a job advert – as many providers automate their services, which means they can effectively publish your job instantly to a network of websites
A big advantage of online recruitment advertising is that your applications and vacancy management processes become much more manageable and trackable, so you know exactly what’s happening with your online recruitment advertising campaigns.
Let’s Talk Technology
With the above in mind, it’s worth talking about the recruitment software that’s available, which works with your business to enhance the end-to-end process.
Recruitment advertising software (such as an applicant tracking system – or ATS) helps you to measure and manage your recruitment activity, enabling you to take full control of your hiring.
Applications are sent straight to your system, allowing you to view and manage them with ease. An ATS can also enable you to keep these candidate details in a straight forward talent pool, so you can re-visit applicants’ profiles for your future roles.
From custom reporting, to branded communications, it’s worth taking a look at how an ATS can make your recruitment much more manageable.
Online Recruitment Advertising Conclusion
All in all, effective recruitment for your business means finding the right candidates, and fast. However, being one step ahead of the game and knowing the source of great talent means this is much more achievable, especially with the use of recruitment software.
Want to find top talent as soon as possible? Request a brochure from Webrecruit Ireland and learn more about recruitment advertising today.